$25–50 ‧ American Restaurant
310 Main St, Highlands, NC 28741
(828) 526-3555
In the center of Highlands, North Carolina, sits the contemporary mountain restaurant Primary Restaurant and Bar. Offering a large selection of lunch and dinner options, it aims to provide excellent food at an exceptional value in the most appealing setting possible. Tobacco leather-covered banquettes and booths surround the main area, while the lounge side features plush deep blue velvet upholstery. Rich blues and charcoal grays paint the walls. Leather barstools with curved backs front the long wood, metal, and slate bar, while two intimate and pleasantly furnished conversation sections flank it. There are several framed photos and unique artworks, and the lighting is striking throughout.
This is why you should explore what Primary Restaurant + Bar has to offer:
Exceptional Cuisine
Gourmet Dishes: Primary Restaurant + Bar offers a menu featuring high-quality, gourmet dishes that blend classic and contemporary flavors.
Fresh Ingredients: Known for using fresh, high-quality ingredients, including locally sourced produce and sustainably raised meats.
Creative and Diverse Menu
Variety of Options: The menu offers a diverse range of dishes, catering to different tastes and dietary preferences.
Seasonal Specials: Regularly updated seasonal specials that highlight the best of local and seasonal ingredients.
Elegant and Inviting Atmosphere
Chic Decor: The restaurant features elegant and stylish decor, creating a sophisticated and inviting dining environment.
Comfortable Setting: The ambiance is perfect for both casual lunches and sophisticated dinners, making it a versatile dining option.
Outstanding Service
Professional Staff: The staff at Primary Restaurant + Bar is known for their professionalism, attentiveness, and detailed knowledge of the menu and beverage list.
Personalized Attention: Guests receive personalized service, ensuring a memorable and enjoyable dining experience.
Extensive Beverage Selection
Curated Wine List: Features an extensive wine list with selections from around the world, expertly curated to complement the menu.
Signature Cocktails: Offers a variety of signature cocktails and other beverages to enhance your dining experience.
Central Location
Convenient Spot: Located in downtown Highlands, making it easily accessible for both locals and visitors.
Perfect Rest Stop: An ideal place to refuel and relax after exploring the town or nearby attractions.
Outdoor Seating
Scenic Views: Offers outdoor seating options where diners can enjoy their meal while taking in the beautiful surroundings.
Fresh Air: Perfect for those who prefer dining al fresco, enjoying the fresh mountain air.
Ideal for Various Occasions
Special Occasions: Suitable for celebrating special occasions such as birthdays, anniversaries, or milestones.
Group Gatherings: Ideal for family meals, group gatherings, and social events, providing a welcoming environment for all.
Supporting Local Business
Local Economy: Dining at Primary Restaurant + Bar supports a local business and contributes to the local economy.
Community Engagement: Helps build a sense of community by supporting a beloved local establishment.
Culinary Expertise
Chef’s Creativity: The chef at Primary Restaurant + Bar brings a wealth of culinary expertise, offering dishes that are both innovative and rooted in classic traditions.
Signature Dishes: Known for signature dishes that showcase the chef’s creativity and passion for excellent cuisine.
Consistency and Quality
Trusted Excellence: Primary Restaurant + Bar is known for consistent quality and exceptional taste, ensuring a great meal every time.
Positive Reviews: Many positive reviews from satisfied customers highlight the excellent food and service.
Memorable Experience
Distinctive Character: The unique character and charm of Primary Restaurant + Bar make for a memorable dining experience.
Refined Dining: Provides a refined and luxurious dining experience that stands out in Highlands, NC.
These benefits make Primary Restaurant + Bar a fantastic choice for lunch or dinner in downtown Highlands, NC, offering exceptional cuisine, a sophisticated atmosphere, and a memorable dining experience.